Valabasas, creator engine

Ten creators for Valabasas denim and tees

A first roster for Valabasas: creators who wear Mr.Biker skinny jeans and Punk Fest tees on camera, paid by the video, scaled only on what works.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Punk Fest Red Tee, three outfits

A creator styles the Punk Fest Red Tee with Mr.Biker Snow Grey Skinny Jeans and says the fabric line out loud: 100% Cotton.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators live by the sixth week	Two creators go live each week: 0, 2, 4, 6, 8, 10 (Proposed). The ramp takes six weeks.
Who	Men's denim and streetwear creators	Six personas, from skinny-jean fit checkers to a parent styling Kids jeans. The always-out list is below.
Production	7 videos per creator per week	At ten creators that is 303 videos a month (Calculated), all built on a small hook library.
Pay	$300 to $800 fee, $600 to $1,500 cap	Three bands: Starter, Standard, Premium. Ten creators at the top cap is a $15,000 ceiling, bonuses excluded.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Bonus at the cap: $300, $500, $700.
Compliance	Claims sheet before every post	Creators quote product wording only, like 100% Cotton or 98% Cotton, 2% Spandex.
Category rule	Apparel lines from the product page only	Fabric, fit and sizes as listed. No artist-wear implications, no comparisons, no shipping promise unconfirmed.
Goal	$1 per 1,000 views	Target (Proposed). The simulator starts at $5.74 on $10,050 for 1.8M views a month.
Report	Monday cost per 1,000 views	By creator and format, with winning hooks and the losers killed early.
Decision	Keep, resize or cut each creator	Cost per 1,000 views against the $1 target decides who stays, who moves a band and who goes.

Part 1 of 14, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 14

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs the same playbook ran in a different category: a creator roster, one number to protect, losers killed early. Valabasas is premium denim and streetwear, and I have not run that category. So the first ten creators are experiments, and the first month is about learning how Mr.Biker jeans and Punk Fest tees behave on camera.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 14

Why now

$250
International shipping has a line
International orders over $250 qualify for free shipping; under it, a flat $15 applies. A creator can speak to that once the lead confirms the wording.
Published
SS/26
A new drop is live
The homepage says the new SS/26 drop is live, so there is fresh product for creators to open on.
Published
FW26
A second collection is already listed
The navigation lists an FW26 Collection with an Explore Collection link. That gives the next batch of videos a seasonal reason to exist.
Published

Part 4 of 14

Principles

One number to protect
Cost per 1,000 views against a $1 target (Proposed). Every creator, format and hook is judged on it. The simulator reads $5.74 today, and I show that gap openly.
One variable per test
Same Mr.Biker Snow Grey Skinny Jeans, new hook only. Seven videos per creator per week gives enough tests to kill losers early without guessing.
Claims come from the product page
Fabric, fit and sizes only as listed: 98% Cotton, 2% Spandex; sizes 28–42. If it is not on the page, the creator asks in the channel first.
Pay for output, bonus for breakouts
Fee and cap by band, plus $50 flat past 100,000 views. Nothing rewards hype, so a creator has no reason to overclaim.

Part 4 of 14, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MarcoMon 8:30 AM
This week's brief: Mr.Biker Snow Grey Skinny Jeans, one hook only. Open on the knees: moto panel detailing and distressed accents. Seven videos, same hook, new setting each time.
JessMon 11:15 AM
Can I say these are the same jeans the artists wear? The homepage names a few.
No. A name on the page is not an endorsement. Say what the product page says: 98% Cotton, 2% Spandex, sizes 28–42.
Report botAppMon 9:00 AM
Weekly report posted: cost per 1,000 views by creator and format. The Punk Fest White Tee outfit swap leads. Two hooks are flagged to kill.
MarcoWed 4:10 PM
Draft back on the Narcissist White Tee reveal: the caption calls it the best denim anywhere. Cut the comparison, keep the front and back reveal, resend today.
Report botAppThu 6:20 PM
Rae's Nobleton Medium Dirty Blue Skinny Jeans fit check passed 100,000 views, organic only. $50 flat bonus logged. Hook goes into the library.
MarcoFri 10:00 AM
Check before posting: do the captions match the claims sheet and the category rule? Reply yes and the video goes live.
Yes. Fabric line and sizes only, and the paid partnership label is on.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 14

Formats

Brief 01
Knee detail fit check
“These jeans have moto panels on the knees. Watch.”
Mirror shot head to toe, then close on the knees: moto panel detailing, ribbed knee panels, distressed detailing. One take, natural light.
Brief 02
Front and back reveal
“Wait until you see the back of this tee.”
Face camera, spin on the beat. Show the front and back artwork, then put the 100% Cotton line in the caption.
Brief 03
Sit, squat, walk test
“Sit, squat, walk. Skinny jeans, tested.”
Handheld, head to toe, one continuous take. Say the fabric line once: 98% Cotton, 2% Spandex.
Brief 04
One tee, three outfits
“One tee, three outfits. Which one wins?”
Three outfit changes with cuts on the beat. The graphic artwork stays in frame each time. End on a poll sticker.
Brief 05
Black tee, night out
“Getting ready in one minute. The black tee goes first.”
Get-ready montage, tee first. Close on the graphic, then the full look at the door. Vertical phone, one location.

Every product line in a video comes off the claims sheet word for word, for example “Premium Denim & Designer Streetwear”, “98% Cotton, 2% Spandex”, “Mr.Biker Snow Grey Skinny Jeans feature a snow grey wash with moto-inspired panel detailing and distressed accents throughout the knees.”. Product names are said as printed.

Part 6 of 14

Recruiting

Four sources in

Denim and fit-check creators
Creators already filming outfit checks in skinny, baggy and stacked fits. Found by scrolling fit-check tags and saved videos, not by follower count.
Sneaker and shoe creators
Shoe-focused creators who style Abel loafers or Yuratsu sneakers with denim. They bring a second product to every outfit video.
Parents of style-first kids
Parents who dress their kids in denim, for the Kids jeans and shorts. The parent films, the parent appears, the child is never the pitch.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so there is no inbound list. Recruiting starts with direct outreach from the brand's side.

Five filters, fewer each step

1Fits the range
Wears sizes the brand carries: 28–42 on jeans, XS–2XL on tees.
2Hook in the first frame
Past videos open on something visual or a clear line, not a slow intro.
3Real wear on camera
Prior posts show clothes worn and moved in, not just held up.
4Reads the claims sheet
Can quote fabric and fit lines without adding promises.
5Ships seven a week
Can deliver seven videos a week without quality dropping.

Part 7 of 14

Who

Skinny-jean fit checker
Films wash and knee close-ups, and fits the moto detailing story.
Likely product: Mr.Biker Snow Grey Skinny Jeans
Graphic tee stylist
Builds outfits around loud prints, front and back.
Likely product: Narcissist White Tee
Stacked-jeans streetwear
Likes the stacked silhouette and layered fits.
Likely product: Prescott Light Blue Wash Stacked Jeans
Sneaker collector
On-foot clips and unboxings, outfit built around the shoe.
Likely product: Yuratsu 100 Magenta Sneakers
Parent of a style-first kid
Styles kids denim for school days and weekends, parent on camera.
Likely product: Kids Jr.Slim Black Wash Waxed Jeans
Crewneck layerer
Layers crewnecks under jackets for cooler-weather looks.
Likely product: Risky Pink Thermal Crewneck

Left off, every time

Always out: anyone under legal age, and any child asked to speak to the sale. Kids pieces are shown by a parent only. Also out: creators who imply an artist recommends the brand, or who make comparisons the page cannot support.

Part 8 of 14

First twenty

Fit-check creators who film jeans from the knees up
Streetwear dressers who show a full outfit in one take
Graphic tee collectors with a loud-print wardrobe
Sneaker fans who film on-foot clips
Parents who dress their kids in denim
Stacked-jeans wearers who show the break at the ankle
Thrift-and-denim creators who care about wash and fade
Men's style creators who post monthly outfit roundups
Hip-hop fashion fans who style outfits and make no artist claims
Moto and skate dressers who like panel detailing
Crewneck layering creators for cooler-weather outfits
Loafer and dress-shoe stylists who mix them with denim
Tall and broad-frame creators who show how pieces fit them
Short-form hook writers who test openings and cut fast
Get-ready-with-me creators who film mornings and nights out
Unboxing creators who show packaging and a first try-on
Jorts and denim shorts creators for warm-weather looks
Basics creators who show boxer briefs and tees as a daily set
Concert-goers who build outfits for shows
Straight-fit and baggy-fit creators who compare silhouettes

Part 9 of 14

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Premium Denim & Designer Streetwear”
Opening line of any video and the profile line
“98% Cotton, 2% Spandex”
Voiceover and caption on Mr.Biker skinny jeans
“100% Cotton”
Caption on Punk Fest White Tee
“Mr.Biker Snow Grey Skinny Jeans feature a snow grey wash with moto-inspired panel detailing and distressed accents throughout the knees.”
Knee detail fit check, read as written
“Punk Fest White Tee features a white base with bold multi-color graphic artwork across the shirt.”
One tee, three outfits
“Available in sizes 28–42. Style Code: VLBS-VJ2-1065.”
Size call-outs on Mr.Biker Snow Grey Skinny Jeans

Never said

Each one with the reason it stays out.

The artists wear these, so you should too
Names on the page are not endorsements; a creator must not turn them into one.
The best denim you can buy
A comparison the product page does not support.
Free shipping everywhere, no matter what
The site gives international orders under $250 a flat rate of $15.
These stretch forever and never lose shape
A durability promise that is not on the page.
Everyone is buying this drop
An invented popularity claim with no source.
True to size on everyone
Only the listed sizes are known, not how they fit any one body.

To confirm with the brand

Held until someone on the brand side signs off.

Free Shipping No-Minimum
Homepage copy says this, but international orders under $250 ship for a flat rate of $15. Confirm which applies before any video mentions it.
Orders by 4:30 PM CST Monday through Friday will be processed same day, or it's on us.
Confirm the guarantee currently holds and what on us means before a creator repeats it.

Part 10 of 14

Pay

Starter
$300–600
a month, by band
Starter: a creator with a small but real audience, filming Mr.Biker or tee clips on the lowest fee and cap.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: a creator whose first weeks hit the hook targets and who keeps seven videos a week steady.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: a proven creator who moves jeans and shoes in one video, on the highest fee and cap.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: $50 flat the first time a video passes 100,000 views.
Per video: the bonus attaches to the single video that crosses 100,000 views, not to the account.
Organic views only. Views bought or boosted by anyone do not count.
No bonus on a video that broke the claims sheet or the category rule, even if it took off.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 14

Simulator

Read it as: ten creators, 303 videos, 1.8M views a month for $10,050, so $5.74 per 1,000 views against $1. It works if 4.2% of videos go viral or the median video reaches 21,711 views.

Program facts

Valabasas creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 14, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 14

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Ramp to ten creators
Claims sheet, hook library and the first two creators live. Then two more a week: 0, 2, 4, 6, 8, 10 (Proposed). Same Mr.Biker brief for all, so the first read is comparable.
Month 1
Find the hooks
Seven videos per creator per week. Kill the bottom hooks early, keep winners in the library. Measure cost per 1,000 views against the $1 target.
Month 2
Cut and double down
Move weak creators down a band or out. Standard and Premium go to creators who hold cost near target on tees, jeans and shoes.
Month 3
Test the paid step
Send the top organic videos to paid. The simulator reads $5.74 per 1,000 views; this month shows whether real posts close the gap to $1.
End of the quarter
Keep, resize, stop
Review the roster against $1. If the gap is still wide, I say so and we decide whether to continue with fewer creators or stop.
Ceiling
Monthly ceiling
All ten creators at the top cap is $15,000, bonuses excluded (Proposed). It is a ceiling, not the plan; the simulator expects $10,050.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 14

Report

Every Monday: cost per 1,000 views by creator and format, the winning hooks, the losers killed and the one decision I need from you.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Knee detail fit check	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Front and back reveal	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Sit, squat, walk test	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	One tee, three outfits	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Black tee, night out	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 14

Want to see the first briefs?

Grab a time here

International shipping has a line

A new drop is live

A second collection is already listed

One number to protect

One variable per test

Claims come from the product page

Pay for output, bonus for breakouts

Knee detail fit check

Front and back reveal

Sit, squat, walk test

One tee, three outfits

Black tee, night out

Four sources in

Five filters, fewer each step

Skinny-jean fit checker

Graphic tee stylist

Stacked-jeans streetwear

Sneaker collector

Parent of a style-first kid

Crewneck layerer

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Ramp to ten creators

Find the hooks

Cut and double down

Test the paid step

Keep, resize, stop

Monthly ceiling

Apparel rules for Valabasas creators

Fabric as listed

No celebrity endorsement

Shipping and processing

Sizes and fit

Kids pieces

Disclose the partnership

Want to see the first briefs?